The most expensive coffee
You may also have heard that it is one of the priciest coffees in the world. Harrods in London sells genuine Kopi Luwak for a whopping $1,300.00 per one pound. A cup of this brew in a cafe might set you back by anywhere from $50 to $100. Sure, you can find also much cheaper versions of this coffee on the market, but there usually is a reason for the lower prices. Further down in this article I will explain.
But the high price is also used as a marketing gag. GC has included Kopi Luwak as a topic in their series “Most Expensive Shit”. Here is their video featuring rapper 2 Chainz trying out this coffee. I have no idea about his gourmet expertise and I will hold back my comments. But feel free to comment as you wish at the bottom of this post.
What exactly is civet coffee or Kopi Luwak?
Once you recover from sticker shock, you may wonder what makes this coffee so special that some folks are ready to pay such exorbitant prices.
After all, this coffee is from the same kind of tree as other coffee grown in Indonesia. But it is harvested in a very different way, by enlisting the help of a little nocturnal animal, the palm civet. This creature has the size of a cat and a long tail like a monkey and is native to South East Asia. Zoologically, it is not a cat as one would expect from the folksy expression “cat poop coffee”.
One of the favorite treats for the palm civet is ripe and juicy coffee cherries. The smart animal naturally chooses the ripest and juiciest berries. It indulges on the fruit but it doesn’t crack the coffee beans and swallows them whole. Since it can’t digest the coffee beans they leave the animal the natural way after having passed its intestines. On their way through the animal, the coffee beans are exposed to various digestive enzymes and are undergoing some kind of fermentation process. The excrements are then collected, washed and further processed like regular coffee beans.
This internal fermentation process, and the fact that the discriminating animal chooses only the ripest and tastiest coffee cherries supposedly lends this coffee its special characteristics and great taste.
Historically, first to discover this specialty were the slave workers in the coffee plantations in Indonesia. This was in the 1800s when Indonesia was under Dutch colonial rule and the Dutch owned the coffee plantations. The plantation owners did not allow their workers to pick coffee cherries for their own use. But the poor slaves discovered that the undigested coffee beans found in the civet droppings made drinkable coffee.
Here is a bowl of freshly collected civet droppings:
What about the taste, is it really that good?
You can argue about taste forever. After all, it will always be a very personal thing.
Most seem to agree that civet coffee is well rounded and significantly lower in acidity than regular coffee. This is good news for those with a sensitive stomach. But depending on your selection of appropriate coffee beans and the brewing method, eg. cold brewing, you can achieve the same effect.
When it comes to the evaluation of the taste beyond acidity, opinions vary quite. Coffee professionals and coffee loving regular folks can’t find a consensus on this.
There may also be variations in taste depending on which individual palm civet the beans have passed through. Like in humans, the composition of the intestinal bacteria colonies can vary significantly and affect the taste differently. But I have my doubt whether anyone can really tell the difference.
The dark side of Kopi Luwak
Because of the tedious and labor intensive way of gathering and processing the civet poop, it is quite understandable that supply is limited. Limited production and ramped up demand lead to higher prices. That’s economics in play. Some sources claim that the annual production of wild kopi luwak is only around 500 kg, which may be true or not. It probably is a lot more, but it is very difficult to obtain reliable numbers.
The truth comes out
Tony Wild of Taylors of Harrogate, the famous British Tea, and Coffee company, was the first to import Civet coffee to the West in 1991 as an exotic novelty. Years later, when he saw the mistreatment of civets in Indonesia and a few other countries he regretted his involvement. He wrote a detailed article about these unfortunate practices and published it in 2013 in The Guardian. The BBC also did an undercover research in the same year and reported about the inhuman treatment of the animals and the fraudulent mislabeling of the coffee. The National Geographic Magazine also did a piece on that horrible situation and confirmed the abusive living conditions of caged palm civets in almost all plantations.
Kopi Luwak from caged animals is still commonly sold as wild civet coffee. Some producers claim to offer their coffee as being from wild civets and display some certification to that end. However, the system of certification is not foolproof at all. Producers pay a fee and go through a one-time inspection. They receive their certifications and nobody cares what happens after that. There usually is no regular follow-up control.
Synthetic Kopi Luwak
In recent years, many attempts have been made to recreate in the lab what usually happens inside the palm civet. A research team of the National Pingtung University of Technology and Science, Taiwan claims to have succeeded in creating this process under lab conditions. Other biotech companies are taking inspiration from the natural process and experiment with various fermentation techniques. This is not necessarily to replicate the exact process of the digestive tract. The resulting coffee may or may not be similar to the real thing, but at least no animals are harmed. And prices should be much lower.
Does the craziness stop here?
The hype about Kopi Luwak went beyond any reasonable limit. Even Jack Nicholson appeared in a hilarious promotion video, published in 2010. Sure, kopi luwak has a novelty factor working for it along with a hint of disgust at the production process. But is it really worth the money? That’s entirely your own decision. If you have money to burn, go ahead. But keep in mind that there are animals suffering for your pleasure.
The craziness does not stop here, more creative minds are jumping on the poop bandwagon. Coffee extracted from the poop of monkeys and elephants is already available. What would you think of a human version…?
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Are you curious and want to check it out yourself?
Here is a selection of several brands of Kopi Luwak.